Skip to main content
Dial4.food

For restaurants already on the apps

Keep Uber Eats, Deliveroo and Just Eat. Add Dial4.food.

The apps bring you customers you would not otherwise reach and handle a lot of work for you. Dial4.food is a different job: a phone channel of your own, for the customers who would rather talk than tap.
Book a Dial4.food demoSee how it works

The short answer

You do not have to choose. Marketplaces put you in front of people browsing an app. Dial4.food gives a customer who already knows you a way to order by talking, on a number you promote yourself.

The two do not touch each other. There is no integration, no menu sync and no shared couriers, so adding one changes nothing about the other. Whether it adds sales depends on demand and on how well you promote your number.

Channel roles

Who does what, in each channel.

Marketplace details below are taken from each company's own website and were checked on 27 September 2026. Terms change, so confirm anything that matters with the platform and your own agreement.

Dial4.food

Where customers order
A phone ordering channel of your own: a Dial4.food page showing your menu and a dedicated number customers call.
How orders reach you
The confirmed order arrives as a structured ticket on Posso POS, a Posso order terminal or a supported kitchen printer.
Who delivers
You deliver, where you already offer delivery. Dial4.food supplies no couriers and uses no marketplace riders.
Fees to check
Quoted per restaurant, because it depends on your menu, sites, hardware and whether you want payments.

Uber Eats

Where customers order
A marketplace: your business is listed in the Uber Eats app for delivery and pick-up, alongside other places nearby.
How orders reach you
Uber Eats says orders are managed in its Orders app on an in-shop tablet, with Uber Eats Manager for menus and reporting. It offers POS integration through named integration partners, and states that not all POS systems may integrate.
Who delivers
Uber's courier network delivers marketplace orders. Uber Eats also offers a self-delivery option where your own staff deliver, at a different fee.
Fees to check
Uber Eats publishes UK rates on its own pricing page: a 30% delivery fee, 33% for Uber One members, 13% for self-delivery, 13% for pick-up, and a £650 activation fee excluding VAT that includes a tablet, printer, menu creation and photography. The page says these percentages are how the service fee is calculated; it does not state what they are charged on.

Deliveroo

Where customers order
A marketplace: your business is listed on Deliveroo's app and website. Deliveroo also sells Marketplace+, where the order comes from Deliveroo but you deliver it yourself.
How orders reach you
Deliveroo says staff receive a notification on a Deliveroo tablet and a ticket prints once the order is accepted. Menus and opening hours are managed in Partner Hub. Deliveroo's merchant pages do not describe POS integration.
Who delivers
Deliveroo's rider network delivers standard orders. With Marketplace+ you deliver with your own riders and set your own delivery fee and minimum spend.
Fees to check
Deliveroo does not publish its commission or any joining fee on its UK merchant site. Its FAQ mentions a single percentage commission for Editions without giving the number, so we do not state a figure.

Just Eat

Where customers order
A marketplace: your business is listed on Just Eat, and you choose between delivering yourself or having Just Eat deliver.
How orders reach you
Just Eat says orders arrive on its Orderpad device, a countertop tablet with a built-in printer, or a handheld version. Its partner pages do not describe EPOS integration.
Who delivers
Both models are offered on Just Eat's own sign-up page: you deliver with your own couriers at a reduced commission, or Just Eat delivers using its courier network.
Fees to check
Just Eat publishes UK commission on its partner sign-up page: 14% on orders you deliver yourself and 30% where Just Eat delivers, with a worked example of £3.36 and £7.20 including VAT on a £20 order, deducted from weekly revenue.
Uber Eats sources: Uber Eats merchant pricing, Uber Eats delivery and pick-up, Uber DirectDeliveroo sources: Deliveroo for merchants, Deliveroo Marketplace+, Deliveroo ExpressJust Eat sources: Just Eat partner sign-up, Just Eat Orderpad setup

Be clear about this

“Alongside” does not mean integrated.

Running two channels at once is a commercial decision. It needs no technical connection between them, and there is none.

  • No menu is synced between Dial4.food and any marketplace.
  • No marketplace order is imported into Dial4.food, and no Dial4.food order appears on a marketplace tablet.
  • No marketplace courier can be booked through Dial4.food.
  • Uber Eats, Deliveroo and Just Eat are independent businesses. They have no involvement in Dial4.food and do not endorse it.

In practice

Two hypothetical examples.

Illustrations of how a shift might run, not case studies. We have not put words in a real restaurant's mouth.

A collection example

A regular rings your Dial4.food number on the way home, orders two pizzas for collection and hears the total read back. The ticket prints in your kitchen. Nothing about your marketplace listings changes, and no commission applies to that order from a marketplace that was not involved.

A delivery example

You already run your own delivery in a few streets nearby. A caller asks for delivery, gives an address, and the assistant confirms it before sending the order. Your driver takes it, exactly as they would for an order taken by hand.

Running both without tripping over yourself

  • Capacity

    Orders from every channel still hit the same kitchen. Decide what a busy Friday can absorb before you promote the number hard.

  • Menu availability

    If something sells out, mark it unavailable in both places. The assistant works from your Dial4.food menu and cannot see a marketplace tablet.

  • Staff handover

    Agree who watches the printer or terminal for Dial4.food tickets, in the same way someone watches the marketplace tablets.

  • Avoiding duplicates

    A customer who orders in two places creates two orders. Nothing automatically reconciles channels, so treat each ticket as a separate order.

Platform guides

Questions specific to your apps.

Each guide sticks to what the platform publishes about itself, with the source and the date we checked it.

What owners ask us

Want to work out whether the orders are new? Use the four-week measurement guide.

Does this replace my delivery apps?

No, and it is not designed to. Your agreements with Uber Eats, Deliveroo and Just Eat are unaffected, your listings stay exactly as they are, and Dial4.food adds a separate channel with its own page and number.

Do Dial4.food orders appear on their tablets?

No. There is no connection between Dial4.food and any marketplace. Dial4.food orders arrive on your Posso POS, order terminal or kitchen printer, and marketplace orders keep arriving on their own devices.

Does Dial4.food provide delivery drivers?

No. Dial4.food does not supply couriers and cannot use marketplace riders. Delivery is offered where you run it yourself, with your own areas and charges. Collection works everywhere.

Is this an integration or a partnership with those platforms?

Neither. Uber Eats, Deliveroo and Just Eat are independent businesses with no involvement in Dial4.food and no endorsement of it. Using Dial4.food alongside them is a commercial choice, not a technical connection: nothing syncs menus, imports orders or shares couriers.

How do I know the sales are actually additional?

You measure it rather than assume it. An order taken on Dial4.food by a customer who would otherwise have used an app has moved channel, not added revenue. Our guide to growing takeaway sales sets out a four-week way to compare total orders before and after, allowing for promotions and seasonality.

Will my marketplace ranking suffer if I promote my own number?

We cannot tell you that. How each platform ranks or promotes a business is their decision and is not published in a way we can rely on. Check your own agreement and their current terms before you run any promotion.

Add the channel. Keep the apps.

Book a demo and hear how a call goes with a menu like yours. Nothing about your marketplace listings changes.

Book a Dial4.food demoSee pricing